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Allen Key included? – New Marriott Ikea Budget Hotel chain in Europe

Posted on Mar 10, 2013 | Comments Off on Allen Key included? – New Marriott Ikea Budget Hotel chain in Europe


US hotel chain Marriott is working closely with Swedish furniture giant Ikea to launch 150 low-cost hotels over the next ten years, Marriott chief Arne Sorenson told a news conference in Berlin on 6th of March

This new budget hotels chain will be called Moxy and is the Marriott’s first entry into the three-star hospitality segment in Europe with 3* rooms on offer from £60. They are aimed the ‘millennial traveler’ – confident, price-conscious, young travelers who enjoy self-service, technology and a simple design.

The brand will debut in Italy, with the first Moxy hotel expected to open in Milan in early 2014.

Each hotel, which will have between 150- to 300-rooms, two ‘Plug and Meet’ meeting spaces with ergonomic seating, 56-inch televisions for presentations, free wi-fi throughout the hotel and round the clock access to snacks and drinks.

Sorenson said he hopes Moxy will help redefine the traditional economy hotel experience throughout Europe.

The furnishings in the rooms will not come from Ikea but will incorporate ‘ calming neutral tones’ and ‘natural materials’.  There was no comment on in house dinning to include meatballs.

Moxy Hotels

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