team

The iTraveltree team have a unique blend of business experience from start ups to leading publicly listed companies in the media landscape.   Their collective media experiences cover, magazine publishing,  journalism,  television channels,  production,  broadcasting, photography, film, and digital media.  They have worked with many leading advertisers and brands across technology, automotive, lifestyle, FMCG and travel sectors.

A true multi-media professional, Sandra has created, built or run more than 50 of Australia’s leading media brands. She has successfully led complex high-profile consumer and trade-driven businesses for Foxtel, Austar, Fairfax, Murdoch Magazines and News Ltd.

While CEO of NewsLifeMedia she oversaw the rapid growth of the division’s digital operations to create Australia’s largest digital lifestyle network.

She has won both the prestigious Subscription TV Channel of the year and The Magazine of the Year and in 2011 was named one of AD News Women to Watch.

Sandra relishes the intersection of creativity and commercialism that the media and marketing worlds brings and the particular challenges and rewards found in developing deep client and audience engagement.

Her most recent favourite meal was an anchovy and truffle panini in Florence

Tom has over 20 years experience in media and technology markets, covering software publishing, distribution, broadcasting, interactive services, content creation and management. He lead Omnilab Media’s Digital Services as Managing Director of The Playroom 2008-2012.  The Playroom is an independent broadcasting playout facility offering HD broadcast services to a range of independent  international Channel clients, delivering to Foxtel, Austar, Fetch TV, iTunes and other IPTV platforms.

His key Clients included Movie Network Channels ( Movie one, Movie Two, Movie Extra, Movie Greats, Star Pics, Family Movie Channel – FMC), Fox International Channels, National Geographic, Nat Geo Wild, Nat Geo Adventure, FX Channel,  and Viacom MTV Australia, The Wiggles and Qantas.

He has been involved in Industry development and policy throughout his career and has been a champion for the future potential of the Australian content and the digital media industry. He has a wide range of business experience from startups to public companies.

He was founder and CEO of several leading digital companies over the past 20 years including, Media Zoo, Hyro Limited, Beyond Online and Brainwaave Interactive. In 2006 he won the AIMIA award for outstanding contribution to Industry, and in 2007 he was listed in B&T Magazines Power 40 Digital Leaders list.

His Industry roles included, Chairman of the Digital Content Action Agenda Experts Group ( DCITA) 2008, Chairman Internet Industry Association (IIA) 2005-2007, President of Australian Interactive Media Industry Assoc ( AIMIA). 2004.  He has been an advisor to Government in the following areas: Member of the Digital Television Advisory Group, Member of the Joint Singapore Australia IT Council, Member of the Australian Information Economy Advisory Council (AIEAC) and a Member of the National Bandwidth Enquiry and a Member of the Australian Governments Broadband Advisory Group (BAG).

He has participated as a Board member with leading National Arts Organisations, as  a Commissioner, of the Australian Film Commission (AFC) 2002- 2008, and  a Director of the Biennale of  Sydney from 2000- 2006.   He has traveled extensively for both work and pleasure and is an avid photographer.

David is an award winning Australian travel writer, a widely-translated author and an internationally-exhibited photographer. He is a Fellow of the Royal Geographical Society and a past President of the Australian Society of Travel Writers.

Moving on, or running away, from the legal profession soon after completing his Law degree David has found his Arts degree in Geography and Philosophy just as useful in his life of travel. David has been a full-time travel writer and adventurer since he rode a motorcycle around the world in the late 1970s – he returned to Australia four years later with an impressive portfolio of published articles. In 1996 he set out to do the trip again – this time covering all continents (he rode his motorcycle in Antarctica in January 1997 – then went on to Alaska and Siberia) and all time zones. A qualified scuba diver and highly awarded sailplane pilot, David seeks out the unusual and the most rewarding parts of the world.

Davidl has visited Antarctica more than 100 times (many as Expedition Leader) as well as making 20 trips to the Arctic including passing through both the Northwest and Northeast Passages and circumnavigating Svalbard.

David is the author/contributor/editor of some 25 books, including his encyclopaedic books about Antarctica and the Australian Geographic Book of the Kimberley. His library of travel images contains over 180,000 images and his photographs have appeared in many newspapers and magazines, and been used by book publishers, travel organisations and airlines. He appears regularly on several radio programs.

David’s wide knowledge of the world and his extensive range of contacts in the world of travel has seen him consult to several companies across the whole spectrum of travel. He has a keen interest in new and creative travel experiences .