Holland Attracts 22,000 Views on First Day of Campaign

Posted on May 16, 2013 | Comments Off on Holland Attracts 22,000 Views on First Day of Campaign

AMSTERDAM MARKETING

Travel Pulse By James Ruggia

May 15, 2013 2:24 PM

For destination marketers, social networking can spread like wildfire. On Monday, the Netherlands Tourism Boardunveiled its latest social networking campaign entitled “Holland. The Original Cool,” and within about 36 hours theYouTube video received about 22,000 viewers.  The multi-year campaign invites American travelers to explore Holland as a country that has always had a cool attitude toward art, design, architecture, eco-consciousness and more.

The campaign’s website features Dutch guide Pim de Koel leading a whirlwind tour of Holland, starting with Amsterdam. Amsterdam is celebrating the 400th anniversary of its canal ring, the reopening of the Rijksmuseum and the completion of the Museumplein (Museum Square), as well as the first King in more than a century. Pim’s itinerary explores museums, biking, canal boating, nightlife and more. Through video, photo galleries and blogs, visitors to the campaign will be given a detailed look at modern life in Holland.

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